Together
UI/App Design
2019

Together is a concept for an app designed to help groups of people organise flights to a chosen destination when each flying out from various locations.

I imagined how the UI of such an app might look like, aiming for simplicity and clarity and to find the required information in as few steps as possible whilst still looking aesthetically pleasing. 


BNO x Albert Heijn Packaging Talent Award
Packaging
2018

Each year the BNO (Beroepsorganisatie Nederlandse Ontwerpers) issue their 'Packaging Talent Award' brief to young Dutch designers and non-Dutch young designers working in the Netherlands.

The brief for 2018 was to look at and adapt the current packaging of Albert Heijn Puur laundry detergent into a new and more ecological design. My design concept is based on reduction as a subversive reaction to the existing laundry detergent and wider consumer goods market. Utilising a functional typeface, minimal colour and clear concept to communicate the product.

The jury, made up from professional packaging designers and brand representatives, liked the look, feel and 3D visualisation of the design. However, they argued that it does not feel eco-friendly enough for the Albert Heijn brand.

Original Albert Heijn Puur packaging︎
Jury report︎
FONK Magazine Covers
2019

At VBAT, I was asked to create several posters for the Dutch design and marketing magazine FONK. For each issue, I aimed to use either illustration or typography; often making use of flat, stand-out colour. Each poster was then translated into the magazine cover design.

#274: Fast Forward
#268: Retail Trends
#262: Dutch Design on an International Platform with Joe Faulding
#250: Ones to Watch in 2019 (unused sketch)
#247: The 50 Best Agencies in the Netherlands (unused sketch)
#223: The Most Inspiring People of 2017
#214: A Generation of Dutch Designers
#207: The Green Issue

FONK website︎
A Poem in Steel and Glass
Editorial
2018

A Poem in Steel and Glass is a creative response to a study of research carried out on the Modernist, International Style of architecture in the early 20th century across Europe

It explores the movement through its key players: Walter Gropius, Le Corbusier, J.J.P. Oud and Ludwig Mies van der Rohe; looking at each of their educations, backgrounds, design ethos and some of their most iconic pieces of architecture.

The inspiration for this project was the Van Nelle Factory in Rotterdam, designed by Johannes Brinkman and is considered a prime example of the movement. The title of this project comes from a quote by Howard Robertson about the Van Nelle Factory in 1930. A lot of reference for this has been drawn from an exhibition about the movement at the MoMA in 1932.

MoMA exhibition catalogue︎
Parkeren Verboden
Typography
2019

Parkeren Verboden is a submission to the Leeds’ based initiative, NoPARKING: which is an outdoor public exhibition space situated on the facade of Sheaf St. This space, curated by Rabbit Hole, exhibits experimental typography and graphic artworks on fluro stock from local and international artists.

For my submission, I explored the contrast between Dutch and English communication, using no parking as the content. Dutch communication can often be direct and straight to the point which is quite in your face and confrontational; hence, the large size and bold caps. English people usually avoid confrontation and we can be afraid to say what we really think, expressed here through small, lower-case, less visible typography. Both are communicating that you should not do something but in different ways.

NoPARKING website︎