2019

Amsteldok WPP Campus

Amsteldok is the name of the new WPP campus in Amsterdam, a “creative powerhouse” where many WPP agencies have been brought together under one roof. Superunion was asked to come up with the naming, identity and wayfinding for this new building.

The logo and identity of Amsteldok is heavily inspired by the local architecture and environment, a early 20th century neighbourhood in the Amsterdamse School style, an expressive architecture style often using very stylised and typography.

Collaboration
Monotype ︎︎︎
Acrylicize ︎︎︎

Awarded
ADCN ︎︎︎
European Design Awards ︎︎︎
Transform Awards ︎︎︎
Communication Arts ︎︎︎ Eurobest ︎︎︎
Clio ︎︎︎
 
Brand Impact Awards ︎︎︎
D&AD ︎︎︎

Shortlised
One Show ︎︎︎
Cannes ︎︎︎

Features
Brand New  ︎︎︎
Monotype ︎︎︎

Links
Amsteldok opening press release ︎

Disclaimer
Work created while working at Superunion ︎︎︎