FIVB – Volleyball World

Volleyball World is the fan-facing side of FIVB, the international governing of volleyball.

Volleyball is a sport like no other and brings people together to cheer for their teams, together. The mindset of Volleyball World is to act as one, where men and women are treated equally, on and off the court.

Ogilvy was asked to create this brand for FIVB to increase viewership in the sport and to make people think differently about volleyball.

The visual identity uses vibrant colours, powerful photography treatment and expressive typography, designed to showcase the overall energy and excitement of the sport.

Work created while working at Ogilvy Social.Lab ︎︎︎

Typeface design by Blaze Type ︎︎︎