Amsteldok WPP Campus

Amsteldok is the name of the new WPP campus in Amsterdam, a “creative powerhouse” where many WPP agencies have been brought together under one roof. VBAT was asked to come up with the naming, identity and wayfinding for this new building.

The logo and identity of Amsteldok is heavily inspired by the local architecture and environment, a early 20th century neighbourhood in the Amsterdamse School style, an expressive architecture style often using very stylised and typography.

VBAT realised the identity across numerous carriers for the building such as promotional items, posters and booklets, physical implementation and more. We  created digital assets such as adapting typography sketches into a useable typeface, creating logo variations and brand guidelines. Working with several other agencies in the building, such as JWT, Ogilvy, & Kantar, to create a wholesome identity for our shared space.

Awarded at ADCN, European Design Awards, Transform Awards, Communication Arts, Eurobest, Clio & Brand Impact Awards. Shortlised at One Show & Cannes.

Amsteldok opening press release ︎
Under Consideration/Brand New review ︎

Work created while working at VBAT.
Images from VBAT & Acrylicize.